Content & SEO Strategy

Content & SEO Strategy

Content Marketing:

Content is the king of digital marketing, from blogs to email marketing to websites everything and anything you see on the internet needs content scripts. It is that catchy copy that might make your brand go viral overnight or it might be that attractive pay-per-click (PPC) advertising that pulls readers into the landing page. It might be any of the digital marketing services but only catchy content will help you in marketing your products and services the right way.

Wondering how to craft attractive content? We are here to help you with it.

We provide the best content marketing services in Pondicherry. Words have the power to influence and power brings responsibility, we are aware of this; our content in any form will be ethical and responsible in bringing the right information to the target audience. A good digital marketing agency must have a strong content team, and there we have our inhouse team who provide digital marketing services like:

I) Pillar Content

Pillar content is one of the trickiest yet important aspects of content marketing.

Our team has hands-on experience in digital marketing services and creating pillar pages including suitable cluster content around them. Linking the right keyword and binding the pillar page to the cluster pages is a piece of cake among Vaazh digital.

You may be wondering if you even need one. Well, you should go for a Pillar content if you want,

• Organized content for your customers to navigate around
• SEO benefits that come with them
• To check the requirements of google algorithms and ranking on the first page of google search.

Thinking of creating powerful Pillar content? Then choose Vaazh digital, the best content marketing agency in Pondicherry

II) Blogs

Blogs are the favourite child of everyone in digital marketing. It is one of the most common forms of digital marketing services available online. We craft blog posts that are more than just the keywords. We ensure they are original, detailed, and interesting. Apart from just putting the blog on the internet we keep track of it and make sure that every blog post has the right keyword and gets the most online presence with search engine optimization.

III) Interactive Content

Interesting content in digital marketing doesn’t always qualify to be interactive content, Vaazh digital, the top digital marketing agency in Pondicherry has people who can weave their wands to create interactive contents that are interesting. Be it a quiz, or a game, or a Q&A session, the idea of social media marketing is to engage its target audience. As a team of social media marketing professionals, we can help you create content that pulls the audience just like a magnet.

Get to know your clients with Vaazh digital.

IV) Infographics

An image that can catch your eyes, a copy that sticks to your mind, that is how Vaazh digital’s infographics will be. Create infographics that are crisp, attractive, and to the point for various social media platforms with us.

V) Video Content

Videos are the best form to attract an audience. Be it in a short form like reels or IGTV or a YouTube video, every form of video needs a social media marketing strategy and strong content base top the search engines. Vaazh digital, knowing how various platforms in digital marketing work, can script the best possible content for your video adventures to be successful.

VI) Website Content

A website is the index of your business. It is the modern visiting card that you can give your clients, an abstract of what you do, a showcase of the milestones you have achieved. Building a website that flashes every detail of who you are? What do you do? And your achievements? Is not a luxury but an essential.

Vaazh digital being the best digital marketing company in Puducherry, can help you with the web design that will act as a mirror to your business.

Landing Page

The marketing and advertisement that you do on other platforms may influence your audience to do the next move, but what is the next move? where do you want your audience to land following your links? It is to the landing page that you are driving your audience to. Vaazh digital as the best content marketing company in Pondicherry helps you create a landing page that converts, a landing page that is promising and influencing.

VII) EMAIL

E-mail is the oldest yet most used medium of communication in digital marketing. It is the most assured form of marketing because you reach the inbox of your prospective customers, which is more likely to be seen. The only factor that is needed is probing content that calls the reader to take action, our jargon-free attractive content will make the best email marketing.

Join us to weave some electronic magic.

VIII) Social Media Content

It is social media everywhere. From reels to stories to timeline feeds each platform needs different content. The content that is created for LinkedIn may not suit the algorithm of Instagram, the one that is formulated for Facebook software may not rank high in YouTube. Our team here at Vaazh digital is fluent with algorithms and software updates of various social media. Experience the magic of social media with us.

IX) Podcasts

People indeed love to listen to quality content while at work, driving home during a long commute, or working out at the gym during sessions. Storytelling is the heart of this content marketing type, so if you’re considering podcast projects, as the best content marketing consultants in Pondicherry, we offer a compelling, story-driven premise that will attract listenership and get leads.

X) E-Books

Keeping up with the changes is more important for successful business growth.

Every business will have their part of struggles to reach the heights. Why not share your knowledge and the hardships you have endured with the world. This might be motivating the next-gen leaders to keep working hard. Vaazh digital can script your experience into words that create a change. What are you waiting for? Document your story in an E-book with us.

XI) Testimonials/Reviews

Testimonials act as proof of your achievements. They help you win the trust of the customer in the first place. Build brand credibility with clear and simple testimonials that will win the hearts of the customer.

XII) Viral Content

Content can go viral, the other way to see this is by using the current trend to promote your business growth. We ensure you are always in the talk and sight of your clients by promoting your businesses in every way possible. Be it a trendy meme or a viral reel template, our team will help you reach the next level of growth by keeping up with the trend. This is one of the many reasons that keep us the most sought-after digital marketing agency in Pondicherry.

Search Engine Optimization:

Creating the best content that is not seen will be of no use. Thousands of people put millions of content on the internet every second, how to make sure your content is seen amidst those? The answer to this is optimizing your content for the search engine with a good SEO company. To enhance your content visibility more than being a quality solution, it should also crash the algorithm requirements of the search engine. Vaazh digital, the best SEO company in Pondicherry, doesn’t only build attractive content, but also formulate the best SEO strategy and provides top SEO services in Pondicherry to increase your online presence.

Boost Your Brand’s Digital Outreach With Professional SEO Services

Improve Search engine Ranking

Rank your content high in any search engine with our customized SEO services. We make sure your website and blogs are visible on the first page of google search engine results by cracking the algorithm requirements.

Drive Organic Traffic

There are many ways to gain reach, but healthy growth comes only with organic traffic. It is with the digital marketing experience we have gained this knowledge and it cannot go wrong.

Generate Leads

Probing the prospects to leads through professional advertising like PPC ads, and converting the leads to clients is all that digital marketing strives for.

Our solutions help you generate organic leads that convert.

Choose the right SEO that suits you:

As the best SEO company in Puducherry, we offer various SEO solutions that are tailored to the different requirements of our customers. The options we give focus on the specific needs of various businesses, you can choose the one that suits you the best and we can customize it to fit your needs.

We offer services like :
Local SEO

Google gives different results for different localities. If you are looking for your brand to rank higher in your locality, you can choose Local SEO. We will link your business details to Google and make it easier for your prospects to reach you with no much fuss, we make sure it happens by using techniques like.

• Local SEO
• Google My Business Listing (GMB Listing)
• Citation Setup and Optimisation
• Localized Content Creation

ECOMMERCE SEO

Thinking of moving your sales online? A website drives leads online and sales are done offline, while in e-commerce sites everything from pitching to sales is done online. When the sites are different the web design differs and SEO strategies also differ. Being the best SEO experts in Pondicherry we offer specific solutions for eCommerce sites to create sales through affordable digital marketing services like PPC ads.

Technical SEO

We ensure that your website is performing at peak efficiency with faster load time and reduced bounce rates to scale digital marketing success.

Backlink Analysis

We leverage high-traffic platforms like Quora, YourStory, Wikipedia, and industry-specific platforms to gain backlinks, and have your website validated by the search engine software.

SSL Certificate

Google only approves secured websites for a safe online experience.

Vaazh digital is a digital marketing agency that can help you with many digital marketing services, having said that we also help you with an SSL certificate to build a secured and encrypted website that Google and many other search engines approve.

Schema Markup

We ensure Google crawls your website with ease through an optimized schema and open graph data using:

• Image optimization
• Page-speed optimization
• Website migrations

SEO Analytics

All of our SEO services feature basic analytics with Google Analytics, Google Tag Manager, and user behavior data to measure your site’s performance and traffic, this helps us be the best SEO agency in Pondicherry.

Reporting And Insights – Competitor Analysis

All of us have the anxiety to know how far our competitor has gone in our field. This isn’t always bad, to know where we stand in the market and to find where we are going wrong, competitor analysis becomes vital. But you can’t afford to lose your valuable time in analyzing your competitors’ techniques, this is where we pitch in as a digital marketing agency to help. We will help you in analyzing and validating your competitors’ methods while you can concentrate on leveling up your brand.

ON-PAGE SEO

The SEO techniques that are embedded into your sites in the web development phase are known as on-page SEO. We will evaluate the SEO guidelines for various search engines and advise you on those that are needed for your website’s reach during web designing. This is one of the reasons that make us the top SEO freelancers in Pondicherry.

OFF-PAGE SEO:

Though we have embedded meta-keywords and other factors that are needed for the site’s reach in on-page SEO, OFF-page SEO is also equally important for the content to reach higher ranks.
To optimize off-site ranking factors, it should involve improving the search engine and the user’s perception of a website’s popularity, its relevance, trustworthiness, and authority too. This is accomplished by other reputable places on the Internet like pages, sites, people, among others linking to or promoting your website. It’s like effectively vouching for the quality of your content other than depending on the keyword alone for search engine optimization. We are a digital marketing agency that can help you in creating content with off-page SEO.

Important Factors That We As A No.1 SEO Company In Pondicherry Consider While Performing Off-Page SEO

Domain Authority

Domain authority (DA) is a measurement metric or score to give an overview of a site’s performance. Domain authority shows the website’s quality. If the backlinks from a website having a high domain authority lead to one with a low DA through the do-follow link, it stands to benefit the website with higher page ranking and also ranks well in SERPs.

Relevance

Higher DA sites have valuable link solutions, it is more important that these sites are relevant to the one you want to link to for your businesses otherwise google will not consider your website worthy.

Site traffic

When doing off-page activities like forum posting, blogger outreach, etc., it must be understood how website traffic and viewers can be driven to your brand.

Link Type

There are two types of links that we build while doing link building or off-page activities – do-follow and no-follow links. A few common examples and unique links shared in digital marketing are :

• Social media marketing forums
• Guest blogger forums
• Broken Link Building approach
• Blogger outreach forums
• Posting on Forums
• Question & Answers
• Social bookmarking links
• Image submissions links
• Influencer outreach links
• Social networking links
  

  SEO Audit Services:

We provide a comprehensive SEO audit in digital marketing, which is the fastest, most efficient way to determine why your website isn’t ranking as highly as it should be. Our SEO, SMO audit services are fully transparent and ethical and you always know exactly where your money goes from your pay-per-click (PPC) ads and other advertising solutions. We as the top SEO specialists in Pondicherry can analyze your site and formulate an affordable strategy to help you maximize your visibility online as compared to your competitor brands.